---
title: "Free Webinar: How To Turn Free Trials To Forever Students With Alison Foster-Jones"
description: "Free Webinar: How To Turn Free Trials To Forever Students With Alison Foster-Jones"
image: https://go.classmanager.com/hubfs/Pepare%20Your%20CM%20Account%20For%20Sept%20%20(2).png
---

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## Free Webinar: How To Turn Free Trials into Forever Students With Alison Foster-Jones

### Tuesday, 8th September, 12:00, Midday, BST

We all know it costs far more to win a new student than to keep one you already have. So why do so many studios pour all their energy into attracting trial students, only to lose them a few weeks in?

Join us for a free webinar with Alison Foster-Jones, owner of Dancewise dance studio and a dance business coach known for her practical, no-nonsense advice on running a thriving studio.

This time, Alison is turning her attention to retention. She'll be sharing exactly how to turn free trials into long-term, loyal students, and how to build a studio culture that keeps them coming back term after term.

**What you'll learn:**

- Why retention is your most cost-effective growth strategy, and how to prioritise it
- Simple, practical ways to keep trial students engaged from their very first class
- How class management software like Class Manager can help you track leads, automate follow-up emails, and never let a trial student slip through the cracks
- How to make new students feel like part of the studio family from the moment they walk through the door

Whether your trial process is an afterthought or already well-established, this webinar will give you fresh ideas to boost retention and build a studio full of students who stay.

**Save your spot now.**

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